Paramount+ Sonic 3 Launch Campaign

I collaborated with Paramount+ to create a social-first campaign announcing the release of Sonic the Hedgehog 3 on the platform.

I led the full creative process, from concept development and scripting to storyboarding, casting, styling, prop selection, shooting, editing, and caption copywriting.

The concept centred around hosting a themed watch party, inviting friends to come over dressed as their favourite Sonic characters. The content followed a narrative from sending out the invitation to preparing the space, including character-inspired snacks and styling, and ending with everyone gathering to watch the film together.

By turning the campaign into a social and interactive experience, I made the content feel relatable and native to my audience, while highlighting the platform in a natural and engaging way.

The campaign achieved a 7% engagement rate, indicating strong audience engagement with branded entertainment content.