Disney’s Hoppers Activation Campaign

I was invited by Disney Studios Canada, as a social media content creator, to attend and capture a branded activation for their new movie, Hoppers.

I created a vlog-style piece that documented the experience of attending the activation with a friend, bringing viewers into the environment in a way that felt natural and engaging.

I led the full content creation process, including scripting, voice-over, on-site filming, storytelling, editing, and final delivery, focusing on highlighting key moments of the activation while maintaining an authentic and personal tone.

By presenting the activation through a social-first lens, the content translated an in-person brand experience into a shareable digital format that resonated with my audience.