Doctors Without Borders end-of-year fundraiser campaign

I partnered with Doctors Without Borders to create a social-first ad campaign promoting their year-end initiative, where donations were matched 2x to increase urgency and impact.

I led the full creative process, from concept development and scripting to shooting, editing, location selection, set design, and caption copywriting.

The concept was built around a dialogue between me and a fashion designer who gave me my first opportunity to walk at Fashion Week. Through this conversation, I highlighted how that single moment of support helped shape my career, and used it as a parallel to the campaign’s message that access and support can change someone’s future.

By grounding the message in a personal story, I translated a global humanitarian cause into something relatable and emotionally engaging for my audience.

The campaign achieved a 9% engagement rate and generated 142 shares, indicating strong audience connection and organic reach.